Meritus : Our Services : Solutions : Relationship Marketing

Solutions

Customer Valuation and Relationship Marketing(CVRM) practices provide an opportunity to adopt a style of continuous improvement and sharper targeting. CVRM analytics are able to process – and procure – customer data for evaluation, modeling and analysis to build a mutually beneficial relationship between company and customer base.

Quite simply, analytics enable your CVRM investments to work harder and produce more. The ability to identify and predict key drivers to positive customer response is immensely valuable. Meritus works in the following areas:

Smart acquisition – identifying and soliciting the right customers at the right price.

Proactive retention – prevention of switching by identifying levels of satisfaction and loyalty among customers.

Cross-selling for growth – establishing relationship enablers and understanding opportunities to increase average customer value by cross-selling or up-selling.

Selective win-back – enabling risk assessment in attempting to win back lost customers and helping decide how much to spend on winback programs.

Campaign management – evaluating efficiency of defined touch points, such as:

	Events

	Sales force

	Internet

	Call centers

Meritus analyzes data from all touch points and channels to optimize return on CVRM spend. We design, plan and measure every aspect of CVRM to maximize effectiveness.

Meritus has a proven CVRM track record among global organizations. Our access to domain expertise via leading practitioners in the industry enables us to get the best out of data across all customer touch points.

	Internet

	Direct mail/email

	Call centers

	Media panels

	Consumer panels

	Sales force reports

	Points of sale

	Event registrations

	Market research data

	Loyalty cards

Our what-to-stock-in-which-store concept helps inventory planning. Meritus maintains models across the entire customer contact lifecycle, from acquisition, retention and cross-selling to win back. Our output ranges from scorecards to customized tools.

Meritus expertise pushes existing CVRM data analysis up the value chain by achieving greater insight. We also hold a wealth of experience in setting up infrastructure for data capture through our consulting services practice. Learn more about our RFMRT model.

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