|Must provide fresh insight about the product end users - current, potential, valuable or temporary|
|Must be a catalyst for change throughout an organization, providing a customer-centric benchmark for all the divisions|
|Must put the consumer at the heart of the business, everyone understanding their customer in a relevant and easy-to-see way|
|Must be durable; the aspects defining it progressive and meaningful at least for a few years|
|Must be measurable, enhancing a brand’s ability to measure its ROI|
|Databases need to be capable of integrating or being replicated onto other data systems|
Superior targeting implies an implicit understanding of
Meritus offers the power of segmentation to understand what makes people different, what their different needs and motivations are, and how we can aggregate these factions together to form addressable segments.
Segmentation leads to Actionable insights
Different brands use segmentation in different ways; it depends on what business they are in. For some, it is a Communications Planning Tool. For others, it can help indicate gaps in the market and provide insights into the requirements of different types of users, thereby enabling potential product offerings to be appropriately positioned to meet those needs.