To assess investment requirements for the country in consideration, our clients wanted to forecast demand expected over the next 10 years. We built an Econometric model using the Usage and Attitude (U&A) study conducted by the clients. Along with macro economic variables like GDP and demographic shifts, we were able to forecast Penetration and hence, Demand.

Client: Global Lifestyle brand Category: Luxury Goods
Objective
	To assess investment requirements for the country in consideration, our clients wanted to forecast demand expected over the next 10 years
Solution
	We built an Econometric model using the Usage and Attitude (U&A) study conducted by the clients. Along with macro economic variables like GDP and demographic shifts, we were able to forecast Penetration and hence, Demand
Result

WHY WAS THIS BENEFICIAL TO THE CLIENT?
	In addition to getting a fix on the expected demand, key insights on the profile of the most likely customer base, helped clients define their target market and target audience better