Response Maximization Print E-mail

Image A global IT major wanted to understand the impact of various marketing initiatives on the responses obtained at the website and at the call center. Our model helped in understanding the drivers and better allocation of marketing budgets

Client: Global Computer marketer (APAC)
Category: Technology
Objective
For lead generated from investments in mass media, lower the Cost Per Lead (CPL)
Solution
Analytical model to capture the impact of media vehicles at a detailed level was done using our proven response modeling framework. This helped lower CPL by maximizing interaction effects between Online and Offline Media
WHY WAS THIS BENEFICIAL TO THE CLIENT?
A 30% improvement in ROI based on re-allocation recommended by findings