Empowering sales channels to drive revenue Print E-mail
Image A large Insurance Company wanted to empower its agents to ensure that their productivity grew manifold. We helped our client segment the agents, and offer differentiated offers and training for each segment. This exercise boosted the morale of the agents and led to more proactive marketing efforts from individual contributors.
Client: A Large Insurance DSA in an Asian market Category: Insurance
Objective
Improve the sales conversion process by enabling huge agent base to cross sell products to their existing customers
Solution
With help of analytics and proprietary techniques
Agents were segmented (star, good, average) & rewarded based on profitability
Empowered agents with support and training requirements
Identified most profitable customer segments
Campaigns were targeted to segments that had a propensity to buy and helped agents for a higher conversion
Result
Client observed an incremental revenue of 37% from this initiative
Faster sales conversion cycle
WHY WAS THIS BENEFICIAL TO THE CLIENTS?
Client was able to attract and retain star performing agents from switching over to the competition.