Store Segmentation Print E-mail
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Our client is one of the largest retailers in China. The Meritus team helped them arrive at decision rules in selecting properties, and also helped the client finalize merchandise based on the store profile. This lead to optimization of inventory carried by various stores, which in turn, maximized revenue per store.

Client: Leading Casual Garment marketer in Asia
Category: Garment Retail
Objective

To move away from standard merchandise support to an approach based on store location, customer profile and product mix

Solution

Two segmentation solutions were created, one based on value of stores and other based on the profile of merchandise sold

The interesting outcome was in the ability to identify underperforming stores and then setting Benchmarks for increasing their performance

Result
Differentiated approach to merchandise stores based on stores segmentation

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WHY WAS THIS BENEFICIAL TO THE CLIENTS?

Profile based segmentation helped in decisions on differential merchandising strategies

Ability to identify Underperforming stories of similar merchandise profile/location profile but having differences in their sales value